Gaucho Holdings Logo

Source: Hola!
By: Natalia Trejo

Luxury and contemporary design merge within one of Argentina’s rising high-end labels, Gaucho – Buenos Aires. The brand founded by entrepreneur Scott Mathis and headed by Argentine designers Carmen Vils and Guido Spangenberg blends Argentina’s heritage with a sophisticated and modern outlook. The term Gaucho is a national symbol of Argentina and refers to the nomadic horsemen of the South American pampas.

With a retrospect to urban Argentina, Gaucho – Buenos Aires takes the essence of the artisan tradition and equestrian culture and injects it into everything from edgy leather jackets to refined handcrafted ponchos and more covetable pieces for both men and women. Keep reading to discover more about this luxe up-and-coming brand.

How did Gaucho come about?
"Gaucho – Buenos Aires is the result of more than a decade’s investment in Argentina’s heart and soul. It adds a high-end fashion and accessories e-commerce sector to its collection of luxury assets. Gaucho Holdings’ portfolio includes an e-commerce driven high-end fashion and accessories brand, internationally acclaimed fine wines, a wine-themed real estate development and luxury boutique hotels."

Do you only highlight Argentine designers?
“Our designers are all Argentine. Gaucho – Buenos Aires connects buyers with some of Buenos Aires’ best creative talents that harness the country’s unique heritage and artisanship of products such as leather goods and accessories.”