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Source: Shanken News Daily
New York City-based Sherry-Lehmann is entering the California market. The renowned wine and spirits retailer is establishing a West Coast branch in El Segundo, California, in the greater Los Angeles area. The new operation includes a 20,000-square-foot, temperature-controlled fulfillment center that will become operational on December 1, as well as a 12,000-square-foot retail store and tasting/event space that’s slated to open in early 2017.
“After 82 years in business, we’re bringing the Sherry-Lehmann brand into new markets,” said the company’s president and CEO Chris Adams. “We want to build upon our reputation as a luxury wine and spirits retailer by replicating our skills on a national scale.”
Los Angeles was chosen because of Sherry-Lehmann’s long-standing customer base there, Adams said. El Segundo is just a few miles south of Los Angeles International Aiport (LAX), and is adjacent to Manhattan Beach. “It’s an up-and-coming community that’s popular with artists and accessible to the broader market,” Adams said. “Its residents want access to wine at a certain level—and that’s what we’ll provide.” Proximity to LAX will help facilitate service to Sherry-Lehmann’s national customers, Adams added.
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