Gaucho Holdings Logo

Source: Bloomberg
By: Charlie Devereux

The exclusive Sun Valley ski resort in Idaho is the latest stop in Argentine President Mauricio Macri’s world tour to sell South America’s second-largest economy to global investors.

Macri is attending a meeting of media and technology giants Thursday and is scheduled to meet Henry Kravis, co-chairman of leveraged-buyout firm KKR, Argentine media reported. Canadian Prime Minister Justin Trudeau is attending, as are Michael Eisner, former chief executive officer of Walt Disney Co. and Comcast Corp. CEO Brian Roberts.

Macri is crisscrossing the world from Davos to Sun Valley, via Paris, Brussels and Berlin, as he seeks to drum up investor interest in Argentina following 12 years of international isolation under President Cristina Fernandez de Kirchner and her late husband, Nestor Kirchner. The 57-year-old has said the country needs $100 billion in foreign investment in coming years as he embarks on an ambitious plan to modernize the economy.