Andrew Maidment: Increasing focus on premium Malbec

By: Andrew Catchpole

According to Andrew Maidment of Wines of Argentina: “The debate in Argentina has shifted, with producers asking whether the message of diversity itself should focus on the country as a whole, or diversity within Malbec itself.”

“Things are going pretty well, UK sales of Argentine wines were up 33% on the first quarter in 2015 and we are up 41% in the first quarter of this year,” says Maidment. “But over 50% of what we sell is Malbec, so the question is whether we take the example of a country like New Zealand, which is a third of the size of Argentina, but has managed to ensure that one variety has a place on every list in the UK.”

Maidment believes that there is now potential for strong growth at the more premium level for Malbec through focusing on the individual sites and microclimates in Mendoza and other production regions.


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