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By: Ajit Singh
The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
Gaucho Group Holdings Inc. is a company that through its subsidiaries, invests in, develops, and operates real estate projects in Argentina. The company also owns and operates Algodon Mansion, a luxury boutique hotel in Buenos Aires; and Algodon Wine Estates, a winery and golf resort with tennis courts, dining, and hotel amenities in Mendoza, as well as sub-divides property for residential development. In addition, it distributes and sells high-end luxury fashion products and accessories, as well as its premium wines, through e-commerce platforms.
Gaucho Group Holdings (GGH) states that its mission is to increase its scalability, diversify the company’s assets and minimize political risk. It says that its goal is to become the LVMH Moët Hennessy Louis Vuitton (BIT: LVMH) or Burberry Group PLC (OTCMKTS: BURBY) of South America. The Gaucho brand also diversifies outside of Argentina. Together with its wines, these aspects of its business may have the potential to protect it from economic and political fluctuations in Argentina such as the volatility of the peso.
GGH concentrates its 2 main markets in retail and real estate – mainly its hotel and resorts business. However, it says that its luxury goods business is thriving. During the economic crisis in Argentina, iconic international fashion chains left the country. As scarcity is the mother of invention, that departure gave rise to local brands that made up for the absence.
Argentina’s continuing challenges with inflation and unemployment had made it difficult for local labels to break into the global fashion landscape, and today no Argentine fashion brand is a household name. The country lacks international mainstream exposure, and GGH’s leather goods and accessories brand, Gaucho - Buenos Aires is looking to fill that void. Its intention is to become the leading fashion and leather accessories brand out of South America.
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