Group, Gaucho Group Holdings, Inc., a Delaware corporation, was formed in April 1999. The company’s original name, InvestPrivate.com, Inc., reflected its origins as an Internet-based retail stock brokerage firm focusing on the marketing of private equity offerings. In the early 2000’s, the company expanded into a more traditional diversified brokerage firm while continuing to offer to accredited investors opportunities to invest in early stage private companies. This evolution prompted the company to change its name to Diversified Private Equity Corp.
Around 2005, the company identified what it considered to be an area of undiscovered investment opportunity – in Argentina. The company formed and or helped to fund a number of investment vehicles that acquired and developed properties in Buenos Aires and the wine-growing Mendoza region of Argentina. Designed to evoke an era of quality and class, the Algodon® brand was born, and that name adorned the company’s five-star boutique hotel in Buenos Aires, its award-winning winemaker and wines, and its luxury vineyard resort and real estate development. To reflect this ongoing evolution, the Company adopted the name, Algodon Wines & Luxury Development Group, Inc.
The company’s expansion and growth has continued, as the company has recently launched a high-end fashion and accessories e-commerce sector to its collection of luxury assets, called Gaucho - Buenos Aires (GauchoBuenosAires.com) connecting buyers with some of Argentina’s best creative talents that harness the country’s unique heritage and artisanship of products such as woven fabrics, leather goods and precious metal jewelry. To reflect this broadening of its corporate mission, the company again changed its corporate name to Gaucho Group Holdings, Inc., a name that better reflects a brand-focused, luxury-oriented, diverse business.
From its inception, the company’s goal has been to provide entrepreneurial and institutional investment opportunities to accredited investors for whom such investments were historically unavailable. As Gaucho Group Holdings, Inc., the company is pursuing that original vision not just by making opportunities accessible to investors, but by creating business opportunities for the benefit of its shareholders.